Instructions On Using Your Brain
Tuesday, May 20, 2008 at 07:45AM 
Like most guys, I’m not fond of reading instruction manuals. Generally, I just jump into something and refer back to the instructions if:
a. I start smelling smoke;
b. I didn’t buy it from Costco;
c. I find an entire package of screws at the bottom of the box that I didn’t realize I needed.
Yet as I get older, I find more and more need to do so, because if I forsake the instructions, for example, I may never learn how to fend off my son’s devastating Super Smash Bros. Brawl attacks when we battle each other.
Brain Rules, which I learned about today from reading one of my favorite blogs, Presentation Zen, is an instruction manual for your brain. Technically, not just your brain, but brains in general. Brain Rules summarizes 12 important facts about how people’s brains work.
Now, I work in the corporate world. I’m not a brain surgeon or anything like that, so why would I find this important. Simply put, success in my job relies on my ability to communicate effectively with others. I’m in the business of selling process improvements to people who don’t easily understand the benefits of process improvement. Believe me, I need all the help I can get in relating to people! If I understand how people process information and I tailor my communication medium to that process, I’m going to be much more effective at helping people understand what I’m talking about.
In addition, if I understand how my own brain works, I can make sure my lifestyle supports healthy brain functionality, increasing my attention span (which has been eroded away by years of watching TV) and overall mental processing abilities.
I may not be that smart, but I’m smart enough to know if someone writes an instruction manual for my brain, I’d better read it.
BTW, Garr Reynolds, the author of Presentation Zen, put together a short and entertaining slideshow highlighting a few of the points in the book if you don’t have the time to read the whole book now.




